Other Services
We deliver start-to-finish management of every project. And the website is just the beginning.
Brands & websites for associations
With Position’s Impact Analysis, we will reveal your brand’s full potential. By undergoing a thorough and objective examination of your brand and positioning, we uncover where to dedicate your energies and help deliver results.
Assess Your Brand and Extend Your Association’s Reach
Your association depends on the ability to connect with current and future members. But despite all your best efforts, you’re not hitting your goals. At times like this, an outside perspective is crucial.
Impact Analysis is a vital resource when you’re:
Seeing red flags, but would benefit from a third party to verify what’s not working.
Uncertain about what next steps will make the biggest difference.
About to start a big project like a website redesign, but you want assurance it won’t be a waste of your association’s time and money.
Aware that you need improvements but want to engage with an outside partner on a manageable level before committing to a major project.
Impact Analysis takes a holistic view of your brand assets, challenges, and overall landscape to provide your association with a plan of action. The custom overview includes the following:
Audiences
Prioritize essential groups your brand needs to reach with its message for your organization to be successful.
Strengths
Identify key areas where your current brand ecosystem shines.
Challenges
Assess core issues with your brand, messaging, and design, as well as overall areas of need or improvement.
Recommendations
A high-level action plan identifying opportunities to reach your goals and breakdowns of resources (investment and timeline) required for each recommendation.
Testimonial
“
Position understands our goals and isn’t afraid to ask the tough questions. They hold high standards for your brand and drive new ways to tell our story.”
What Your Association Gains
Your association depends on the ability to connect with current and future members. But despite all your best efforts, you’re not hitting your goals. At times like this, an outside perspective is crucial.
Messaging Alignment
Understand how well your brand and its ecosystem capture the full expression of your organization, who it serves, and where it’s going.
Enhanced Flexibility
Adapt to changes in your industry and the marketplace to optimize the connection with your audience on every communication channel.
Evolution with the Times and Your Members
Assess how your brand, design, and messaging can keep pace with current trends and audience expectations.
Connect with Your Audience
Eliminate gaps in your brand ecosystem to strengthen the bond with the stakeholders who matter most.
How Impact Analysis Works
Impact Analysis provides a deep dive into your current communication and marketing channels. With Position leading the way, you gain an expert perspective based on decades of experience stewarding brands for associations. We ask the right questions and do the necessary research. Then, we help you see your association’s brand – and its untapped potential – in new ways. See a full breakdown of our process here.
The process consists of two components:
Audit
The audit is a deep dive into your brand ecosystem, positioning, and communication channels.
Prescription
The prescription creates a custom plan for ensuring your association achieves its goals.
Identify the Way Forward for Your Association
Impact Analysis provides a deep dive into your current communication and marketing channels. With Position leading the way, you gain an expert perspective based on decades of experience stewarding brands for associations. We ask the right questions and do the necessary research. Then, we help you see your association’s brand – and its untapped potential – in new ways.
Ready to take your association’s brand to the next level?
Let’s talk.
Membership Organization Branding
Your brand will resonate, from visuals to messaging.
Association Branding
We identify business challenges and develop solutions to achieve your business goals.
Close
Close