Our Approach
With over a decade of experience helping membership organizations, we’ll work together to transform your brand into a powerful communication platform in 3 critical ways:
Brand Development
We capture the essence of your organization and develop a verbal and visual language that expresses your identity. The process includes:
Discovery
Interviews, facilitated listening sessions, surveys, and competitive analysis are just a few methods we’ll apply to build an understanding of your brand’s story. In the end, a strategy document outlines our findings and illustrates the next steps.
Logo and Visual Language
From your logo to the typography, colors, patterns, and other elements that define and support your brand, we design the visuals to elegantly express your organization’s story.
Verbal Language
Clarity and consistency are key to nurturing trust among your members. We craft a cohesive messaging system drawn from your organization’s attributes and tailored to your unique audiences.
Brand System
The culmination of this process results in a comprehensive brand system that empowers your organization to connect deeply with its members. You gain a framework that ensures you communicate with your audience in a cohesive and scalable way.
Brand Rollout
Your new brand launches in a comprehensive, sustainable way that captures the attention and loyalty of the audiences who matter most.
Brand Onboarding
We help align stakeholders to your new brand and messaging, launching the next phase of your organization by providing guidance through the following:
- Staff onboarding
- Marketing team education
- Board presentation
- Partner/affiliate presentation
Verbal Language
Clarity and consistency are key to nurturing trust among your members. We craft a cohesive messaging system drawn from your organization’s attributes and tailored to your unique audiences.
Brand System
The culmination of this process results in a comprehensive brand system that empowers your organization to connect deeply with its members. You gain a framework that ensures you communicate with your audience in a cohesive and scalable way.
Fractional Creative Director
We offer ongoing guidance to oversee your organization’s creative needs. With monthly creative strategy and planning sessions to optimize your marketing efforts, we are the team to co-own your brand going forward. Instead of hiring an agency as new projects arise, you retain access to skilled consultants who are experts in your brand and know how to tell its story.
Our fractional creative director services include:
- Continuous strategic consultation and collaboration
- Cohesive omnichannel marketing execution
- On-demand advice and expertise to address your organization’s needs
- Proactive advice and identification of opportunities to meet your goals
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Lots of people do good work; few people can cross the threshold to be a true partner. But Position can, and does, every time.”
