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Association Branding

Building a Compelling and Cohesive Brand Experience

Define the Verbal and Visual Language to Tell Your Story

The times — and the expectations of your members — have changed.

The next generation needs to ensure your organization aligns with their values while offering the services they need to succeed. Strong design and persuasive messaging cut through the noise to express your character and the core advantages of membership.

That’s where we come in.

Testimonial


With Position’s expert storytelling, we are both a 100-year-old organization and an organization that's primed and ready for the future.”

Peter Tateishi Chief Executive Officer AGC of California

Our Approach

With over a decade of experience helping associations, we’ll work together to transform your brand into a powerful communication platform in 3 critical ways:

Brand Development

We capture the essence of your organization and develop a verbal and visual language that expresses your identity. The process includes:

Discovery

Interviews, facilitated listening sessions, surveys, and competitive analysis are just a few methods we’ll apply to build an understanding of your brand’s story. In the end, a strategy document outlines our findings and illustrates the next steps.

Logo and Visual Language

From your logo to the typography, colors, patterns, and other elements that define and support your brand, we design the visuals to elegantly express your organization’s story.

Verbal Language

Clarity and consistency are key to nurturing trust among your members. We craft a cohesive messaging system drawn from your organization’s attributes and tailored to your unique audiences.

Brand System

The culmination of this process results in a comprehensive brand system that empowers your organization to connect deeply with its members. You gain a framework that ensures you communicate with your audience in a cohesive and scalable way.

Brand Rollout

Your new brand launches in a comprehensive, sustainable way that captures the attention and loyalty of the audiences who matter most.

Brand Onboarding

We help align stakeholders to your new brand and messaging, launching the next phase of your organization by providing guidance through the following:

  • Staff onboarding
  • Marketing team education
  • Board presentation
  • Partner/affiliate presentation

Verbal Language

Clarity and consistency are key to nurturing trust among your members. We craft a cohesive messaging system drawn from your organization’s attributes and tailored to your unique audiences.

Brand System

The culmination of this process results in a comprehensive brand system that empowers your organization to connect deeply with its members. You gain a framework that ensures you communicate with your audience in a cohesive and scalable way.

Fractional Creative Director

We offer ongoing guidance to oversee your organization’s creative needs. With monthly creative strategy and planning sessions to optimize your marketing efforts, we are the team to co-own your brand going forward. Instead of hiring an agency as new projects arise, you retain access to skilled consultants who are experts in your brand and know how to tell its story.

Our fractional creative director services include:

  • Continuous strategic consultation and collaboration
  • Cohesive omnichannel marketing execution
  • On-demand advice and expertise to address your organization’s needs
  • Proactive advice and identification of opportunities to meet your goals
Testimonial


Lots of people do good work; few people can cross the threshold to be a true partner. But Position can, and does, every time.”

Kari Miskit Chief Communications Officer Visit Sacramento

Ready to take your association’s brand to the next level?

Let’s talk.

Other Services

Strategy Development

Your current brand and digital ecosystem will evolve with a smart growth strategy.

Learn More
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