Our Approach
We allow associations like yours to realize the full potential of their events by taking a holistic view of the experience. Working in collaboration with your team, we will create:
A creative brief
Rather than arbitrarily choosing a visual theme with no clear connection with your brand, we define the opportunities and challenges to create a cohesive messaging strategy. Our brief outlines the specifics about your audience, what your brand needs to communicate, and the goals each element of your event will align to achieve.
A unified look & feel
We develop multiple concepts offering a visual representation of the brief and create a polished, cohesive look. We’ll draw a clear connection across all marketing materials to craft an experience that produces an elevated, premium impression for members and sponsors. The end result builds excitement for your organization and creates demand for your next event.
Comprehensive branded materials
Your event marketing materials may include customized elements such as:
- Save the date announcements (print and email)
- Invitations
- Email templates
- Branded website or app delivering event information
- Signage
- Printed or digital program
- Giveaways and swag bags for members
- Branded presentation templates
- Keynote presentation design
A cohesive experience consistent with your brand
We’ll coordinate with your event planners and the A/V team to ensure the brand carries through each touchpoint.. The resulting experience for your audience is immersive, consistent, and elevated with no detail left to chance. We wouldn’t have it any other way.
How a Brand Refresh Helped a Membership Organization Triple Sponsorship For Its Events
client AGC of California read case study arrow right
“
It came down to how we used design, how we used words, and the presentation around that. Those were the pieces that Position was able to construct to make it feel like you're at an industry event, not just a standard association event. People just felt like, "Wow!" It was a wow factor that people really had wherever they moved in that event.”
Increase in event sponsorship dollars.
