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Understand the Meaning of Colors in Design

Melinda Arendt March 15, 2024

The visual language of your brand is a powerful storytelling tool for illustrating key attributes of who you are as an organization. And though everyone has color preferences, you must choose color in an intentional, strategic way.

The colors you associate with your brand in your marketing collateral communicate vital details to your current and future members. Review this chart to gather more information about the meanings associated with colors, how they’re used, and more.

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