Brand Stewardship
Experienced Guidance for a Growing Brand
Brand Stewardship gives your team regular access to our senior strategists and creatives, so new campaigns, programs, and events stay true to the brand. We help you work through the bigger decisions and keep the brand growing as your association does.
Evolve Your Brand With the Organization
When a new brand finally gets approved, the decisions are just getting started. How should a new program fit in the system? Does an event need its own brand? Is a campaign straying too far? How should an outside partner apply it? What needs to change as the organization evolves?
Brand Stewardship keeps those decisions connected to the strategy behind the brand. Instead of treating each need as a separate project or re-explaining the organization every time support is needed, your team has a senior partner who knows the system, can guide the work, and can help determine when to preserve it, extend it, or evolve it.
Ongoing Support
Ongoing Guidance for Your Brand
Strategy and Creative Counsel
Regular sessions to set priorities and guide important brand decisions.
Campaigns and New Initiatives
Guidance on campaigns, programs, events, and new initiatives.
Creative Direction
Direction and review of your most visible work.
Brand Stewardship
Guidance on how the system should be applied.
Internal Team Support
Support and coaching for your marketing and communications teams.
Outside Partner Direction
Direction for outside agencies, vendors, and production partners.
Brand Evolution
Proactive identification of places the brand needs to adapt or evolve.
A Good Fit For
Associations that have invested in a brand system and want to get the most out of it after launch
Teams facing a steady stream of brand decisions that are too important to handle as one-off projects
Marketing and communications teams that need senior strategic and creative guidance without adding a full-time role
Organizations that want the brand to stay consistent as it adapts to new priorities
Associations juggling many programs, chapters, events, campaigns, or outside partners
What changes
The Team Makes Better Decisions, Faster
You work with a senior partner who already knows the brand, the reasoning behind it, and the organization, so your team does not have to start the conversation over with every new request.
The Brand Stays Consistent Without Becoming Rigid
New programs, audiences, and opportunities can have their own look and feel while still clearly belonging to the larger brand.
Your Team Gets Stronger
Staff gets guidance, feedback, and confidence while remaining responsible for the work they know best.
The Brand Evolves Deliberately
Instead of waiting until inconsistencies or new needs become problems, Position can spot where the system needs attention and help you make a plan.
Proof
Trusted to Guide What Comes Next
For more than 15 years, association leaders have relied on us for the strategic and creative judgment behind their most important brand decisions, and for help carrying that thinking into new priorities, programs, and campaigns.
Testimonial
“
With Position’s expert storytelling, we are both a 100-year-old organization and an organization that’s primed and ready for the future.”
Peter Tateishi
Chief Executive Officer, AGC of California
BRAND STEWARDSHIP
Capital Public Radio
Custom Association Websites
Association of California Water Agencies
What Brand Decisions are You Struggling With?
Tell us about the programs, campaigns, and decisions you have coming up, and where your team could use a senior partner. We’ll talk through what ongoing support could look like for your association.