WSPA
Held at the serene Ojai Valley Inn, the 2024 WSPA Annual Conference brought together energy leaders and associates for a multi-day experience celebrating connection, collaboration, and forward-thinking leadership. Our job was to translate that spirit into a cohesive, compelling visual event identity that honored the WSPA brand, reflected the destination, and elevated the attendee experience.
The Challenge
Association-led conferences are high-stakes branding moments. They’re among the few times a member-driven organization gets its full network in one room. It’s an opportunity to rally members, deepen loyalty, and cast a vision for the future. But that vision falls flat without a memorable, cohesive brand to bring it to life. For WSPA, the challenge was balancing three competing priorities:
- Stay true to their evergreen event identity and corporate brand
- Create a fresh, relevant visual story that resonates with the destination
- Execute a wide range of materials across both pre-event marketing and on-site activations consistently and efficiently
Our Approach
The Outcome
The 2024 event identity struck the balance WSPA needed. Visually distinct yet on-brand, site-specific yet systematized, and bold yet welcoming. It helped drive attendance, set the tone, and deliver a cohesive experience from pre-event promos to post-conference takeaways. For associations looking to evolve their event presence while honoring their roots, it’s a powerful example of how thoughtful design systems can elevate every aspect of the experience.
Looking to make your next event unforgettable?
Let’s build a brand that brings people together—and gives them something to remember.
Let’s collaborate!
Contact us today and let us know how we can help.