Skip to Content

Strategic Branding for Your Organization

Phil Tretheway January 10, 2023

Syncing up with the attitudes, behaviors, desires, and values of your association’s target members isn’t a choice. To stay relevant, your association needs to leverage the right tools to attract, engage, and inspire your current members and entice the next generation of members. While the branding need may be obvious, the way forward certainly isn’t. Strategic branding requires a huge investment of your time, energy, and financial resources.

In our recent webinar, we were joined by our creative director Phil Tretheway to share actionable tips and strategies on:

  • Identifying who your new members are and what they expect from you.
  • How to meet (and exceed) those expectations through branding.
  • How to gain the enthusiastic internal support you need for a successful rebrand.

If you missed the live webinar, it’s not too late! Access the recording below. You’ll leave with the information you need to secure the brighter future your organization deserves.

About the Speaker

Phil Tretheway is the Vice President and Creative Director at Position, a digital agency specializing in brands and websites for member-driven organizations. He brings over two decades of experience in leading large-scale creative projects for nonprofits and associations.

As one of the founders of Metro Edge, the biggest young professionals group of its kind in the country, and the Emerge Summit, the West Coast’s premier young professional conference, Phil is intimately attuned to the wants and needs of the next generation of members.

Back to top