Your Brand Belongs to Your Members

Members pay the dues, serve on the boards, show up at the events, and give the association its meaning. When they can see themselves in the brand, it strengthens their sense of connection and belonging. We help associations build brands, websites, and experiences that make that connection visible.

FEATURED WORK

Bringing Associations Closer to Their Members

Associations come to us at a turning point. Whether it’s new leadership with a new plan, changing membership dynamics, or outdated materials that have become more of an obstacle than an asset, that moment is where our best work begins.

CALIFORNIA GROCERS ASSOCIATION

Giving a Flagship Conference an Identity to Build On

CGA’s conference was working, but growing competition called for a stronger identity. We repositioned it as Gather, creating an enduring brand designed to build recognition and strengthen sponsor value without starting over each year.

California Society of anesthesiologists

A Website to Communicate Expertise and Authority

CSA needed a website that offered an experience aligned with the physicians it represents. Physician anesthesiologists are composed, organized, deeply knowledgeable, and authoritative.

Association of General Contractors of California

Modernizing a Century-Old Association Without Losing What Made It Work

Actively preserving the beauty of AGC-CA’s history while reimagining its future, we designed a full suite of branding that helped more than triple event sponsorships.

WHY IT MATTERS

Being Valuable is Not the Same as Being Valued

An association may be moving in a new direction while its brand still tells an outdated story. The brand may no longer reflect what members value or what they need from the association. That disconnect can leave valuable programs overlooked, communications fragmented, and people unsure of what the association has to offer.

We look at what the organization wants to accomplish and what matters to its audiences. That understanding guides the story, the design, and the experience, so people have a reason to care and a way to act on it.

MOMENTS OF CHANGE

What Brings You to Position?

1 Leadership is Asking for a Change

A new CEO, board priority, or strategic plan has changed what your association wants to accomplish. Your brand, messaging, or website needs to reflect those priorities.

4 Growth Has Created Fragmentation

Programs, chapters, and communications have developed their own look and language. You need them to feel connected without making everything identical.

2 Membership and Engagement are Lagging

Membership growth has slowed, programs go underused, or events need stronger turnout. You need to give people a stronger reason to care, get involved, and keep coming back.

5 You Want a Stronger First Impression

Your brand, website, or materials are not making the impression you want. You’re ready for better design, whether that means a careful refinement or a fresh start.

3 The Website Gets in the Way

Members should not need to understand how your association is organized to find what they need. Your team should not struggle to keep it current.

6 Your Event Needs an Identity of Its Own

The experience deserves more than a new theme each year. You need an identity people recognize and a system that keeps it fresh.

What we do

We Make Your Brand Clear, Distinctive, and Inspiring

Brand Transformation

Clarify what your association stands for, align the people representing it, and build a distinctive identity and messaging system that moves your people.

Association Websites

Build a website around how your members find information and get things done, with connected tools, clear navigation, and an easy way for your team to update and manage content.

Event Branding

Give your event a distinctive identity that makes it easier to recognize, remember, and want to be part of.

BUILT FOR ASSOCIATIONS

We Understand Your Challenges

Associations answer to a lot of audiences. Members, sponsors, and leaders are all looking for something different from the brand, the website, and the assets. Luckily, we’ve spent years learning to balance competing interests and make work that holds up across platforms and channels.

There’s no secret ingredient in our sauce. We bring your team in early. We listen actively. We collaborate proactively. And ultimately, we work together to identify priorities and create confidently.

Trust

Trusted by Association Leaders

For more than 15 years, association leaders have trusted Position with their brands, websites, and events.

Trade Association

“
With Position’s expert storytelling, we are both a 100-year-old organization and an organization that’s primed and ready for the future.”

Peter Tateishi

Chief Executive Officer, AGC of California

Trade Association

“
The new website represents the future of our field. It makes me proud to be a member, and makes it easy for all members to participate whether one is interested in education, advocacy or practice management.”