Creating a Powerful Comeback for an LA Tourism Conference

The Los Angeles Outlook Forum is a vital industry event that brings together tourism leaders, partners, and stakeholders to explore trends and forecasts shaping the year ahead.

The goal was to create a cohesive and immersive experience that reflected the energy and optimism of Los Angeles tourism while reinforcing LA Tourism’s refreshed brand identity. The event needed to feel elevated for a B2B audience, create stronger engagement before, during, and after the conference, and support executive leadership with a more compelling keynote presentation experience.

Position was brought in to help transform the event into a branded experience worthy of the moment.

The Los Angeles Outlook Forum presented an opportunity to debut the organization’s new look from a recent rebranding of the organization. Our goals were to create a celebratory atmosphere that instilled guests with energy and knowledge while positioning LA Tourism as a market leader.

We designed the event’s branding, including on-site graphics and branding installations. At every step of the event, attendees received an immersive, branded experience that included:

• Custom HTML email invitation.
• Event app customization.
• Registration graphics.
• Sponsorship sales packet.
• Branded lanyard, signage, and save-the-date graphics.
• Immersive venue branding.
• Presentation template to use for breakout sessions.
• Custom presentation deck for all keynote speakers.
• On-site rehearsal and day-of support for the event.

Every element was designed to work together as a unified experience that reflected the energy, optimism, and momentum of Los Angeles tourism.

Environmental branding played a major role in transforming the venue into a more immersive event experience.

After a site visit, we were able to recommend significant branding opportunities to make the most of a challenging venue. The site was an ornate and historic building when approached from one side. But from the other, it appeared to be a more modern yet drab and pragmatic environment. Our goal was to draw attention to the organization’s brand and enhance the in-person experience for every attendee.

Outside, we built a new branded wall to define the entry space and welcome guests in a big way. Using the event’s bold colors with a setting sun graphic, the Instagram-ready wall provided an eye-catching welcome to the event. Inside, we wrapped banisters and the base of the second story to extend the same look and feel to own the space and transform a challenging site into an engaging environment that provides guests of LA Tourism with an elevated experience.

These interventions helped turn a challenging event space into an environment that felt polished, cohesive, and unmistakably LA Tourism.

In addition to the environmental branding, Position developed a custom keynote presentation experience for LA Tourism’s executive leadership.

Our proven process enabled the organization to start working on the keynote sooner than all the previous years. Building from the event branding, the presentation included eye-catching nods to local iconography such as waving palm trees and a stylized animation of a California sunrise. As the keynote progressed, motion graphics reinforced key points and strategic initiatives for the year ahead. Presentations are high-stakes affairs, and we rose to the challenge with a cinematic presentation deck that met the event’s timelines.

Along with delivery support with a well-crafted presentation design, we provided assistance with vendors, script coaching, and rehearsals up to the day of the event. In the end, we created a framework for the executive team to deliver a high-caliber experience on every level.

The 2022 Los Angeles Outlook Forum successfully returned with an elevated experience that reflected the momentum of both LA Tourism and the broader tourism industry.

Through immersive environmental branding, cohesive visual storytelling, and a cinematic keynote presentation, the event delivered a more engaging and memorable attendee experience while reinforcing LA Tourism’s refreshed brand identity. Most importantly, the event helped signal a confident return for both the organization and the Los Angeles tourism industry.

By aligning every attendee touchpoint under a unified visual system, LA Tourism created an event that felt more immersive, intentional, and reflective of the organization’s leadership position within the tourism industry.